nissan o2 innovation station

Digital signs were placed inside the O2 and along the avenue approach to the venue that would inform visitors which direction to walk to find the Nissan Innovation Station. Accompanying edited footage from inside the experience was 2D animated location maps to inform visitors where they were in the arena and how to reach the experience. The main entrance to the Nissan Innovation Station features a large format screen showcasing a creative edit of brand footage, commercials and informative text.